CRM Specialist (Optimove) – Remote Contractor Role
We are seeking a skilled CRM Specialist with expertise in Optimove to support within customer engagement initiatives. The ideal candidate will have xperience with configuring and building customer journeys while leveraging technical expertise and business analysis skills to optimize CRM strategies.
Key Responsibilities:
- Configure and build automated customer journeys within Optimove
- Analyze customer data to enhance personalization and segmentation
- Collaborate with stakeholders to define CRM strategies and campaigns
- Ensure seamless integration between Optimove and other marketing platforms
- Optional – Utilize SQL and technical skills for data extraction and campaign optimization
Key Qualifications:
- Proven experience working with Optimove
- Preferably, Strong technical background (SQL, API integrations, data structures)
- Experience in customer journey building and automation
- Solid understanding of business analysis and marketing strategy
- Ability to work independently and drive CRM improvements